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About The Brand

Welcome to 'Kaasni India by Rinku & Ritu', a cherished haven where artistry intertwines with modernity. We are a collective of passionate designers and artisans, driven by a profound love for India's rich legacy. Inspired by our cultural heritage, we craft handcrafted clothing adorned with exquisite embroideries like aari, zardozi, tikki, and more, all crafted for the modern woman.

  • Minimal|
  • Handcrafted|
  • Essential

our collection

Discover our exquisite collection of hand-embroidered masterpieces, meticulously crafted in-house, celebrating the vibrant tapestry of Indian culture and artistry.

Threads of Tradition: Hand-Embroidered Treasures.

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Featured Products

Unveiling the Exquisite: Explore Our Hand-Embroidered Gems Steeped in Indian Artistry.

Best Seller

Captivating Classics: Delve into Our Most Popular Hand-Embroidered Pieces, Celebrating India's Artistic Brilliance.


Step into a realm of unparalleled elegance and grandeur on our Explore More page. Indulge your senses as you navigate through a curated selection of hand-embroidered marvels, meticulously crafted to embody the essence of Indian artistry. Immerse yourself in a symphony of intricate motifs, rich colors, and unparalleled attention to detail. Each masterpiece is a testament to our commitment to preserving the rich heritage of Indian craftsmanship. Prepare to be captivated as you unveil the hidden gems that await, inviting you to embrace the magnificence of hand embroidery at its finest.

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Visit our Instagram page, @kaasniinda to view more products.